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Palace Coffee grounded in community culture

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Palace Coffee grounded in community culture

Maisie Dyer and Cortlyn Dees

Maisie Dyer and Cortlyn Dees

Maisie Dyer and Cortlyn Dees

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Comment below and tell us about your favorite Palace drink to be entered to win a $25 Palace gift card.  When we reach 100 comments, we will randomly select a  winner.

The rich, heady smell of freshly ground coffee wafts throughout the shop, adding to the cozy environment. The owner sits confidently as he speaks of the ideas that gave life to the thriving Palace Coffee Company. Every word gives a little glimpse into his passion for coffee shops, the art and atmosphere of the slow-paced industry.  

The Palace Coffee Company opened more than two and a half years ago, providing Canyon with a culture created around coffee.   Patrick Burns, owner of the business, utilized previous managing experiences and many visits to other coffee shops to create the Palace, located in the Square. At first, he was going to open the shop in a large city, such as Austin, but decided to look around Canyon.

“Originally, we weren’t looking for a small market,” Burns said. “For some reason, I just thought I might as well drive to Canyon. The old Palace Hotel was the second place that we looked at. It was vacant for six years and was definitely in a place of disrepair.”

The Canyon Economic Development group helped invest funds into the renovation. The Palace Coffee Company opened July 1, 2011.

“It’s been a great experience, and we have great regulars that we see almost every day, sometimes twice a day.” Burns said. “We’re always seeing new faces.”

The Palace is intended to be a community coffee shop and is targeted toward people in their late 20s.

“We know that if we can focus on that demographic, college kids will want to be in here because they aren’t targeted directly,” Burns said. “I didn’t want to be a college coffee shop. I wanted to be a community coffee shop.  I knew that if we targeted older, we’d be able to reach the business people, the college people, and some high school people.”

Burns said that high school students are welcomed into the Palace, but they need to act like adults.

“They have to fit in with our culture,” Burns said. “They can practice how they’re going to act in college.  What hurts coffee shops is whenever high school kids take it over. The younger the crowd, the less likely the older people will come in. We designed this coffee shop to be a community coffee shop for adults.”

However, Burns said he does not want people to feel excluded.

“I want to make everyone feel included in what we do, but they have to understand who we are,” Burns said. “They have to come in and fit into the culture we create.”

After coming in second place in the America’s Best Coffee House competition, held in Chicago, the Palace’s business has increased. Hastings’s closing, however, has not really affected the business.

“Hastings has a different demographic,” Burns said. “It was a quick drive-thru coffee shop. We are a slower-paced coffee shop. A lot of those people probably drive to Amarillo and hit Roasters, Hastings, or Starbucks.”

Because Hastings closed, the Palace has started opening on Sundays from 1 to 5 p.m.

“It’s just a four hour hit,” Burns said. “We wanted to provide a place for people on Sundays to come and get some great business.”

Burns said that when the Palace opened, he asked one of the men over the Hastings coffee program how their business was affected.

“It wasn’t (affected) at all,” Burns said. “We were able to prove that there was a market that was out there that wasn’t being catered to. We brought in a whole new revenue stream without taking it from somebody else. That, to me, was really cool.”

More than 40 percent of the coffee is served in porcelain mugs which lends to in-house business.

“When they’re just grabbing (the coffee) and going, you get to say a few words but when they sit at your table, you get to come out and talk to them about their day and what’s going on in their lives,” Burns said.  “It creates a better environment for our baristas and our clients.”

Burns said that he hires baristas who truly care about people.

“We want to create an environment where we get to care, nurture our staff and the people who sit across the bar from us,” Burns said. “We get to see people on a regular basis that really become a part of our family. To me, it’s one of the best things that we do.”

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About the Writer
Tasha Brown, Editor-in-Chief

Hello! My name is Tasha Brown. This is my second year on the newspaper staff and first year as Editor-in-Chief.  I’m a senior at Canyon High. I’m...

101 Comments

101 Responses to “Palace Coffee grounded in community culture”

  1. Bella Barnett on December 5th, 2013 12:07 am

    I absolutely love the friendly staff and atmosphere at Palace Coffee. It is a wonderful place to spend time with friends, listen to great music, read a good book, and in my case, drink a hibiscus tea.

  2. Sophie Shelton on December 5th, 2013 10:21 am

    Cafe O lait

  3. Dylan Strickland on December 5th, 2013 10:46 am

    Carmel macchiato

  4. Keegan Fenton on December 5th, 2013 10:47 am

    Palace has a lot of great drinks, but my favorite is the Mayan apocalypse!

  5. Abby Rosales on December 5th, 2013 10:53 am

    Caramel Macchiato, Caramel Frappe and Peppermint Hot Chocolate

  6. Riley Kelly on December 5th, 2013 10:59 am

    I love Palace! Patrick is extremely nice and the baristas always look for ways to start a conversation. They make it one of the most comfortable coffee shops in the world! My favorite drink is the Zrbla because its filled with happiness and lots of sugar!

  7. Alex Shaw on December 5th, 2013 11:01 am

    My favorite drink is Italian cream soda!

  8. jimmy on December 5th, 2013 11:08 am

    White chocolate mocha

  9. Austin slayton on December 5th, 2013 11:08 am

    My favorite drink is the white chocolate mocha!

  10. Stefanie Suto on December 5th, 2013 11:11 am

    Palace knows how to do coffee!
    Dirty Vanilla Chai Tea Latte is my favorite winter drink!

  11. Ryan Guevara on December 5th, 2013 11:11 am

    My favorite is a caramel mocha.

  12. Shae Hawthorne on December 5th, 2013 11:11 am

    Great coffee! And such a great environment!(:

  13. Josh riley on December 5th, 2013 11:11 am

    Great coffee at a convenient location, my favorite is the hot chocolate.

  14. Garrett Welch on December 5th, 2013 11:11 am

    White chocolate mocha.

  15. Dom Castro on December 5th, 2013 11:13 am

    Ever since I moved to Canyon, Palace has been a main chill spot of mine. Cold Brews in the summer and Peppermint Bark Lattes in the cold are the best.

  16. Ryan Guevara on December 5th, 2013 11:13 am

    My favorite is a white chocolate mocha!

  17. Lauren Moore on December 5th, 2013 11:15 am

    Caramel Macchiato is my favorite!

  18. Calvin Grey Rueda on December 5th, 2013 11:17 am

    While Palace has a plethora of delectable beverages, one stands out among the rest. It has shown it’s worth by how gloriously delicious it is, and that drink is the White Mocha! Yes, the chocolatey, creamy goodness that is the white mocha takes the cake for me. Nothing can compare to it’s smooth, sweet taste! So please give me $25 to buy a some more!

  19. Callie Boren on December 5th, 2013 12:04 pm

    I’m not really much of a fan of coffee, but I love the choices there. You don’t even have to like coffee. I do like the iced mocha there.

  20. Catalina Perdomo on December 5th, 2013 12:05 pm

    I’ve never been but I would love the Carmel Mocha!

  21. Hannah Solomon on December 5th, 2013 12:07 pm

    I like chocolate. A lot. Therefore, I LOVE their hot chocolate. I don’t go to Palace often, but a $25 dollar gift card would be the perfect excuse to go. 🙂

  22. Alexis Cuellar on December 5th, 2013 12:11 pm

    Carmel Mocha is an absolute favorite!!

  23. Kaylie doyle on December 5th, 2013 12:13 pm

    I actual never been to palace coffee but I like white and original hot chocolates so would like yo try the hot chocolates

  24. Paul Escamilla on December 5th, 2013 12:43 pm

    Black and white iced coffee!!!:D

  25. Bricia Granda on December 5th, 2013 12:40 pm

    My favorite drink is a caramel macchiato!

  26. Tanner Bolton on December 5th, 2013 12:42 pm

    My fav is water lol

  27. Georgia Hansen on December 5th, 2013 12:44 pm

    Caramel macchiato.

  28. Rylee Harris on December 5th, 2013 12:47 pm

    Carmel macchiato

  29. Tiffiney Moir on December 5th, 2013 1:00 pm

    My favorite drink would have to be italin cream soda kiwi

  30. Trevor fleeman on December 5th, 2013 1:37 pm

    My favorite is there ice caramel macchito, its awesome!

  31. Meghan Mercer on December 5th, 2013 3:41 pm

    Going on an afternoon walk through the square and stopping by palace coffee and getting one of their raspberry Italian cream sodas is an ideal day for me!

  32. Jonathon Crump on December 6th, 2013 11:07 am

    Their brew bars are AMAZING it’s like your regular cup’ a joe, but on steroids

  33. Kayla on December 7th, 2013 4:40 pm

    My fav isd quad shot espresso

  34. Tristan Forbis on December 7th, 2013 7:08 pm

    Hot Chocolate

  35. Alyx Cordell on December 8th, 2013 3:38 pm

    My favorite is their hot chocolate.

  36. Jonathan Romero on December 8th, 2013 5:35 pm

    I’ve only been to Palace once but enjoyed it very much. I had a mocha expecting a Starbucks like drink but was pleasantly surprised to find that it was richer as fuller than Starbucks. I really enjoyed my visit to Palace and highly anticipate returning.

  37. Sarah Mejia on December 9th, 2013 10:45 am

    Peppermint hot chocolate

  38. Tyler Q. Wilson on December 9th, 2013 11:10 am

    White Chocolate Dark Carmel double shot Splenda peppermint herb chia tea with whole milk and pure whip cream.

  39. Trey J. Harris on December 9th, 2013 11:16 am

    Chocolate milk

  40. Natalie Apolinar on December 9th, 2013 11:25 am

    My Favorite Coffee is White Chocolate Mocha

  41. Colton Eder on December 9th, 2013 11:26 am

    The palace i my favorite city hang out! Peppermint movah late

  42. Caysan Lytal on December 9th, 2013 11:26 am

    I like their hot chocolate.

  43. Jeremy Chettinger on December 9th, 2013 11:27 am

    Palace is the best place for coffee in the state!

  44. Allison Kleman on December 9th, 2013 11:29 am

    I love their Chai Tea Latte!!! Absolutely delicious! I call it “Thanksgiving in a cup!” 🙂

  45. Kolton Burkhalter on December 9th, 2013 11:30 am

    Mocha Frappes are awesome!

  46. Nick on December 9th, 2013 11:32 am

    HOT CHOCALTAE IS BEST

  47. Blake Ferguson on December 9th, 2013 11:39 am

    I didn’t know Palace got 2nd at America’s Best Coffee House competition! That’s awesome. Great story Tasha! My favorite coffee would have to be a whit chocolate hot chocolate!

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Palace Coffee grounded in community culture