Game developer Ubisoft has created a new community and rewards system called Uplay. Uplay lets players join a community for their favorite Ubisoft games and earn in-game rewards just for completing certain tasks that are already part of the game’s plot. Currently, Uplay is only available for “Assassin’s Creed 2,” but will also be implemented for use with “Splinter Cell: Conviction” and “R.U.S.E.” in 2010.
Uplay is definitely a value to the games because it lets players unlock in-game rewards for free as opposed to paying for them through the game console’s server, thus saving players money or “points” that could be used for something else not available in such a way. Similar ideas to “Uplay” will hopefully be used by other developers as well and let players unlock more game features without paying out-of-pocket expenses to to do so.